When people who haven’t heard of you find out about your rates or your program’s price and it doesn’t exactly look appealing to others, you tend to doubt it right away. This usually happens when you start hitting the 25k to 100k+ offers. So, how do you sell your multiple 5- to 6-figure offers with integrity to strangers who have never heard of you before?
Some people might resort to advertising to specific niches or using strategies that deal with their customers’ emotions. Sometimes, certain entrepreneurs like to get on a call with their potential leads and close the deal. Today, I’ll teach you a few methods on how you can sell your 100k+ offer without resorting to these tactics and without having to lure your clients or customers into a call without disclosing the price before the call.
You have to trust the product or service you are selling.
If you saw somebody selling a product that you needed, but the person selling it wasn’t convincing at all, would you still buy it from him or her? Or would you look for a brand that had integrity instead?
People buy you before they buy your product. That’s because, by nature, humans are emotional beings, and we’re quickly attached to others who show and reciprocate similar emotions as us. We’re more likely to purchase something from somebody confident about their product rather than the opposite.
When we buy something, we tend to justify our purchase to feel more comfortable spending the amount of money we just spent. However, when somebody is selling you something, and you see that they’re 100% behind their product or service, it’s half of the equation. You just feel that it’s already a purchase that you have to make only by seeing and hearing how the person is selling to you.
This loosely relates to charging according to your evolution, but that’s another story for another time.
Stop beating around the bush and let your customers or clients know what they’re buying.
The delivery is just as important as the offer itself and selling the package. If your customer doesn’t understand what they’re purchasing from you, they won’t buy in the first place. Meaning, if you want to sell your 25k, 50k, or even 100k offer, your customers or clients have to know what they’re buying from you first.
A straightforward way to sell your offer faster is to let your customers know about the details. Other entrepreneurs and marketers might say otherwise—that you shouldn’t give away all your offer’s details right away, but I don’t agree. The more they know from the start, the better your chance to find clients and customers that are already aligned with your company. It’s all about the way you present your offer and how you approach the interested people.
Another brilliant way is to keep everything as simple as you can. Nobody likes scrolling through a fifteen-page extended sales offer or hear an hour-long video of you explaining all the hypothetical scenarios that can improve their lives. The people looking at your offer want to see what they’re getting and how much it will cost. Ensure signing up for your offer is hassle-free, and you show your clients or customers that you are there to guide them every step of the way.
Have you ever stumbled upon a sales page where you read about thirty minutes worth of content? And by the end of the offer page, you get hit by a button that asks you to schedule a call or sign up? And they don’t even place how much the program is going to cost. It’s frustrating, and it can turn off people from the offer.
Find a strategy that works for you.
Was there ever a time you purchased or tried a strategy from another successful entrepreneur, but it didn’t work? On their sales page, they advertise that following their plan will lead to success without having to put in too much hard work? Or that their strategy is guaranteed and will get you instant results?
After over a decade as an online entrepreneur with three multi-million online companies on 6 continents and eight successful strategies that we and our clients and partners use successfully…
I know that no one strategy fits everyone. Even more—there’s no tactic that doesn’t need hard work. Getting your company from point A to point B requires just as much work as anyone else who starts their own business. It just depends on who you are and what strategy works for you.
Everyone is different, and the same can be said with businesses. There’s no single business that’s the same with another. That means no one strategy works for everyone, and that’s a fact.
You have to find the strategies that work best for who you are, what your company is all about, and the community you’ve built around your business. And this is basically what makes you stand out and attract unique and aligned clients to your business.
And then you have to work that strategy consistently every single work day until you’ve reached your goals and then some.