Part 2: The essence of the basic human illusions in sales and marketing

With the rise of the digital industry, there were also many possibilities for marketers and service-providers to invent and build an entire industry. When you look around and follow the leading experts who were the loudest in building this industry you usually see a pattern throughout all of their marketing- and sales process. It sounds something like… 

I was once where you are and today I am a multi-millionaire. Download my proven 6-step system on how I became a millionaire in two years (aka buy into my superior lifestyle and make it yours.) 
This is a limited time offer that expires once the timer hits zero so get in on the early bird today and save x-amount of dollars (aka creating an urgency that triggers the fear in the potential buyer to miss out on a great deal).
Look, on top of the already value-packed main offer you get another ten bonuses that add additional value of $ 20,000 so we end up at a total value of $ 50,000 but today we only charge $ 10,000 for this brilliant offer (aka when value exceeds price people buy).

Does any of this sound familiar?  

Full disclosure… in my early days when I haven’t yet invented a congruent way of marketing and selling, I used some of the tactics myself. And they worked! Yet something always felt off.

For two very important reasons, I had a hard time adding a total value to an offer and then discounting it to make it look like it is such a great deal so my prospects would jump at it… 

Because people are not actually paying me for the value of my offer. 
Because discounting my offer is disrespecting the very life’s work that I am here to bring into the world. 

Why am I saying that?

Let’s look at the core of it all and dive deep into the illusions… 


When value exceeds price, people buy

The illusion of this very statement is, you are not enough, so you need to over-give and add more value to something that at its core really is priceless – your very presence.  

In a society that is all about external validation, achieving success and performance, people forgot that it’s them that matters, they are the price, they are the very essence that people seek when they want to be around you, your magic, your brilliance and your art.

Simply, YOU are enough!

We were trained from a very early age that we only are worthy of receiving attention, praise and therefor love once we choose the actions, path and lifestyle that society has agreed on being the right one.  

And if we don’t, we could end up dying all alone with no one that cares for us. So the illusion of superiority was created upon which the very marketing approach of a superior lifestyle was built where gurus show off how fantastic it is to have the life they have created.

“And lucky you, it only took me 6 steps to achieve that. Just download my 6 steps and I let you in on the secret that I know about living life the right way and being on the right path” (aka so that society agrees with you and you’ll end up being loved and admired by everyone.) 

Disclaimer: Not saying showing off is a bad thing or why not enjoy all the beautiful things life has to offer. But is that really what you want to sell?

And to top it all off with the very fear that was instilled in people from a very early age…  

“if you don’t get my steps now, you might miss out on this great opportunity and it’ll be lost forever so you’ll never have what I have and you end up alone with no one that cares for you and with no money that would help you survive.” 

Fight and Flight responses are triggered and the hunter in the person is activated that needs to go out there to ensure the survival of the tribe because if not many people will starve and… 

you guessed it… end up dying! 


All the voices are the basic human illusions talking…

I have to learn how to make money online (money and I are separated from each other)
I have to over-deliver and give tons of free content (I am not good enough and have to prove myself)
I have to prove my value to get people to trust me (which only means that you don’t trust yourself)  
I have to get clients and chase after them (which says at its core I am separated from myself and the infinite source) 
It takes a lot of time to build a business (there is such thing as time and space) 
I can’t enjoy my life right now there are a million things I have to do (I need to work hard and earn pleasure)  
I need to ask for the sale and maybe I’ll get the client (I don’t know what I am doing and don’t believe in my product)

It was easy to create an entire industry around those fears and trigger the survival based instincts of people. This led to…


The science of emotional selling and persuasion

The science of emotional selling and persuasion studies human behaviour and the triggers that make a person take a certain action based on survival instincts.

In our case – buy your product or service.

The very foundation of the digital industry became a fear-based industry that was built on the very illusions we are here to shatter. 

Selling and marketing tools like funnels, value-packed opt-ins, and early bird prices as well as deadlines when the prices go up to create urgency became the best friends of almost everyone marketing and selling their service online.

What makes me want to puke is the fact, that so many have their hearts and intentions set in the right place and truly want to make a difference, serve and change people’s life deeply.

But their passion for helping others vanishes day by day as the very precious thing that we are here to protect is leaked all over the place – the life-force.

A lot of heart-centred, mission-driven Entrepreneurs who want to change the world are too busy implementing systems and strategies to be part of a collective that once had good intentions but was corrupted by the very illusions that we as humanity need to burst in order to thrive and not only survive. 


It's not your fault that you are exhausted and are no longer excited to:

Constantly come up with new exciting bonuses, upsells, urgency, deadlines, automated webinars, and value-packed lead-magnets to create a sense of superiority and present your expertise.
Always be on brand and present pretty pictures and sexy headlines that interrupt the short attention span of the people who are primed to buy into their survival instinct of missing out.
Think about your business even when your life is calling you to be fully present with loved ones, mourning, celebrating or simply being. 

I think we can agree at this point that survival-based marketing and sales techniques only get you this far…

…discounting prices for people who believe in scarcity can never actually contribute to their empowerment and your mission to change the world.

…neither can create a value-packed offer and then discounting it as well so your prospects believe that they’ve made such a great deal…  

…when really there are no limits attached in terms of wealth once a person truly has integrated who they are and gracefully mastered their evolution. 

 

When your personal evolution can no longer be controlled and manifested through your mindset or emotions 

Now that we’ve looked at some of the illusions upon which most marketing and sales techniques are built we also need to dive deeper into the inner evolution that every PIONEER is undertaking.  

Do you remember my prison story? 

Specifically, the part where I was fasting for 38 days to get a fine and go back home?  

I was certain and imagined the day I walked out of prison after having paid my fine. I was so sure that I would get the fine. My emotions were on point and I was excited to manifest my high vibration into the desired outcome of returning home.  

So why did it not work? 

Why did mental training and emotional mastery no longer work for me at this point in my own evolution? 

Simply, because I had mastered my physical, emotional and mental element and all the lessons that came with it. And I was at my next stage of evolution where I was meant to fulfill my true calling which always goes beyond the manifestation of free will.

As long as there is this mentality going on that this one thing will help you get everything you want you just need to be in a high frequency and only think positive thoughts and feel great all day long as the Law of Attraction and many other NewAge theories want to make you believe you’ll never actually expand beyond the stage where you and your business are one and you have to be the face of your brand. 

Instead, you can expand beyond a company and into a movement so that:

you and your business are no longer intertwined
you won’t have to be the face of your brand and be on all the time
you rise into the Ascended Wealth Mastery™ and create a movement rather than a brand or an empire
your business is its own entity and turns into a movement carried forward for and by the people
it’s built on a solid foundation with a container that can hold its life force because it has no cracks
it can build on itself rather than you growing it with personal force

No longer being intertwined with your business allows you to evolve. It does not happen through thinking and a positive mindset. Imagining what you want to manifest in your life won’t work anymore at this stage of your evolution.

Why is that? 

Is manifestation not working anymore? 

Am I doing something wrong and do I need to learn more about the right way?

We’ve well established that the illusion of superiority does not exist.  


Let's cut to the core of it all

There comes a point in your evolution when you have no more beliefs around a certain topic. A tree doesn’t need to believe it is a tree in order to be who it is.     

When you are in tune with yourself you no longer operate on a mental level to produce results. In fact, whatever you think does not influence or manifest what is happening in your life.   

Thoughts are not the fastest things that travel. Your being on a cellular level is. Feelings are not your guide to the future and what you manifest. Your level of integrity with all of you in sync with your TRUE CALLING, Mother Earth and the Cosmos is.  

Every time you are hitting a wall when you are upleveling in your life and business it’s because what you are doing is not in 100% integrity with you and the stage of your Evolution on your Ascended Wealth Mastery™.  

There is no right or wrong way to expand and progress in your personal evolution as well as entering the global stage that enables you to expand on Earth and take massive actions on opportunities that match that energetic expansion. There is only what is in integrity with you and what is not.   

When you sacrifice one for the other guess what’s happening?! Life is going to come back and get you. Not because you need to be punished or did something wrong or because your mindset is not in alignment with the billionaire mindset or you don’t yet speak the language like the best marketers in the world.   


The organic evolution that every PIONEER faces

Once you understand where you’re at on your Ascended Wealth Mastery™ you are able to take a conscious part in it and make a choice. To being able to decide and stay committed it requires of you to…  

Know yourself on a personal level.
Act on what you require and have decided to accomplish on a personal level to BE in integrity with you. 
To not stop until it’s done.
To know yourself on a soul level and that means what you have already mastered as a soul and what you yet have to master. 
To act on what you yet have to master and not what you have already mastered so you can walk into the unknown and master your lessons so your soul can die.
To not stop until it’s fulfilled.   
To no longer get paid for the value you provide but simply play the game of elevation
To have your money work harder for you than you do for money and live off of cash flow only
To step up as a PIONEER and immortalize your legacy into a timeless masterpiece aka PIONEER CREATIONS™

This journey will give you the clarity on your true calling and the steps to take that are 100% focused and in integrity with your most expanded and grounded vision because:

You co-create a business that builds on itself and surpass your physical lifetime to BE IMMORTAL
It’s free from the basic human illusions
It takes your own evolution as well as your business structures and multiple companies into account
And what they need to become a movement on their own
So you can enjoy being a human being without attaching your value and identity to your accomplishments
But serve and inspire because you are the LEADER you want to see in the world

The truth is…

there is nothing you can’t have right now at the same time in the pleasurable and most exciting way. But all of this is on the other side of survival-based instincts and sales-tactics.

For this new approach to make sense you have to stop acting on the basic human illusions.

Because if you don’t you won’t be able to make the transition from survival-based marketing and selling to step up as a PIONEER to IMMORTALIZE your legacy instead of a never-ending ToDo-List that is sucking your life-force right out of you.

So how does that look like in action? I am glad you asked!